1. Who we are at Healthcare Technologies Ltd and what the Back to Health app is for.

2. Where the app is stored.

3. Your contact information.

4. Your health information - what we collect, and why.

5. Where you can opt out of contact data being shared and used.

6. Information about Cookies.

 

1. Who we are and what the app is for.
    

Our company name is Healthcare Technologies Ltd. You can find out about us at www.myhealthcaretechnologies.com. We built and created a mobile app called the Back to Health app.

This app has been built by health professionals to help people understand their posture, scan it using their phone, then map their posture to see where any issues might lie by the way they stand or hold their body in daily life. It then prescribes exercises that may help to move the body back into the right postural shape. The app teaches each individual user how to strengthen the specific muscles for them to pull their body into the right place, or by stretching specific ligaments, or both.

You can find out more about the at www.backtohealthapp.com or by visiting the Google Play store or App Store for Apple devices. It is protected by Copyright, Trademark and Patent applications.

We reserve the right to amend the terms of use and the privacy policy at any time. They relate to the use of this website and the Back to Health app.

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2. The app platform.
 

The app and the database are all stored on a product made by Google called Firebase. You can read more about how the many ways that Firebase protects and restricts access to your data here https://policies.google.com/u/1/privacy#infosecurity.

Firebase has an encrypted interface with Google Play Store and the App Store for Apple devices, so that you can download the latest version for free.

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3. Your contact information.

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When you download the Back to Health app from Google Play Store or App Store and create a user profile, you enter:

1. Your email address

2. An encrypted password (that we never see)

The first time you give us your email address, we show you an opt in policy that gives us the right to contact you once with reminders, important health updates, marketing information, or the chance to be involved in research or studies. You have the right to opt out of receiving that information by opting out on the bottom of any email sent. If you opt out, we will mark you on our marketing database as opted out, so that you don’t receive any more emails.

The app can send you notifications, which appear on your phone. You have the right to turn this off, by going to the settings menu in the app and managing your notifications there.

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If you decide to use Facebook as the login credentials that create a user account on the app, instead of an email log in, the agreement about your existing Facebook profile data is between you and Facebook. We are not responsible for and have no control over how Facebook uses your personal data. The same applies for Google or Apple accounts used to log in. We are not responsible for how Google or Apple use your login data.

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4. Your health information.
 

Outside of your email address and your interactions within the app itself (to improve the user experience; for example, to understand where and why people stop using the app), we collect some other information.

This is only collected to:

1. Help improve the accuracy of the scanner over time

2. Understand and improve the app user experience

3. Understand and improve the clinical learnings and patient outcomes

4. To improve more broadly the capability and accuracy of the image recognition (Artificial Intelligence) code

 

We may collect:

• Time and date of initial scan

• Initial body markers taken by scanner

• How many scans were taken, over what time frame

• Changes to the body markers on subsequent scans

• The markers and exercises issued

• Exercise activity completed

• Which videos where watched and when

 

We may use these to send you important health notifications, if our healthcare experts spot something or learn about trends and patterns that may help you. We will not use your scanner images in marketing materials or share it with a third party research company alongside your email address.

Your scanner images will only ever be stored in an encrypted environment like Firebase. They will only be passed to Artificial Intelligence, technology or health partners with the sole goal of either improving the scanner accuracy, AI capabilities or the healthcare outcomes. They will always be anonymous and your email address will never accompany them. Such trusted partners will be bound by the same Health data encryption standards and GDPR compliance regulations.

 

5. Where you can opt out of contact data being shared and used.
 

When we send you an email provided when you set up a profile on our app, there will always be a link that allows you to control your contact preferences, in line with GDPR regulations.

You can manage your notifications in the app settings.

 

6. Information about Cookies.
 

We use cookies and other similar tools so that everybody can have the best experience using our app and websites.

We track your use of our app using Firebase analytics. This tells us where you clicked, when and where you downloaded the app from. We also use the analytics data that is available to us from Google Play Store and the App Store to tell us what you searched for to find our app and when you downloaded it.

Cookies on our websites – www.backtohealthapp.com and www.myhealthcaretechnologies.com.

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. You can find out more about each cookie by viewing our current cookie list below. We update this list every six months, so there may be additional cookies not yet listed. Web beacons, tags, and scripts may be used on the website or in emails to help us to deliver cookies, count visits, understand usage and advertising campaign effectiveness, and determine whether an email has been opened and clicked on. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

Why do we use cookies?

When you visit our website, we may place a number of cookies in your browser. These are first-party cookies, and they allow us to hold session information as you navigate within the site. For example, we use cookies on our website to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational, and other statistical information. You can control the use of cookies at the individual browser level. If you choose not to activate cookies or to later disable them, you can still visit our website, but your ability to use some features may be limited.

How do I disable cookies?

You can generally activate or later deactivate the use of cookies through your web browser.

If you want to learn more about cookies or how to control, disable, or delete them, please visit http://www.aboutcookies.org for detailed guidance.

In addition, certain third-party advertising networks, including Google, allow users to opt out of or customize preferences associated with your internet browsing.

We may use any of the following categories of cookies on our website as detailed below. Each cookie falls within one of these four categories:

1. Essential cookies (first-party cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the website. For example, essential cookies help remember your preferences as you move around the website.

2. Analytics Cookies track information about website visits so we can make improvements and report our performance. For example, we analyse visitor and user behaviour to provide more relevant content or suggest certain activities. These cookies collect information about how visitors use the website, which site the user came from, the number of each user’s visits, and how long a user stays on the website. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

3. Functionality or Preference Cookies.  During your visit to the website, these cookies are used to remember information you have entered or choices you make such as your username, language, or region. They also store your preferences when personalizing the website to optimize your use of My Body Scan, for example, your preferred language. These preferences are remembered through the use of the persistent cookies, and the next time you visit the website you won’t have to set them again.

4. Targeting or Advertising Cookies. These third-party cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance, enabling advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called behavioural, tracking, or targeted advertising) on the website. They may subsequently use information about your visit to show you ads that you may be interested on our website and other websites. For example, these cookies remember which browsers have visited the website.